Sorry for not updating the blog in awhile, it’s been a hectic period for me however ill be posting WIP’s for the new project which will be a ID spot for discovery channel.
When I started the project I knew I had to look around for inspiration and to know what sells and what looks good visually.
In the end the majority of the IDspots I saw didn’t really match up to my expectations in the ways of visually presenting something.
Then I stumbled on a VFX / Design company called KORB where I really enjoyed the visual abstract look of how they present stuff by being ofc abstract, using sounds and using camera focusing on sort of “getting to the next step” visually.
More @ https://vimeo.com/korb
What I mean by that is:
- 1 effect contributes the selling of the following effect. Effects can usually be broken down to events.
- If the events doesnt match then the footage doesnt sell and it will look unrealistic and the audience wont accept effect thinking that looked like shit.
And to be honest, there are loads of great artists that knows what they are doing, but there are many artists that just likes randomly doing stuff thinking this looked cool. I bet it will land me a job, and ofc they go on with several effects that doesnt match up and becomes unemployed.
From what I’ve heard from plenty of people is that the world has many good technical artists but there are quite few whom can be both technical and visually artistic, and of course they are the one’s that stands out.
So since i’ve choosen Discovery channel for the IDent/Spot, i’ll break down my thoughts on what I think of on reflecting on discovery.
And ofc, on presenting the channel we have the all famous world globe they use on their logo.
I also wanted some kind of evolution connected to the logo, so I went on and gave a spherical organism some evolving effect, however during the evolving phase I felt that it needed some kind of disorganisation, which will be some form of splitting up/pushing out some of the organisms body.
After awhile it sort of connects the dots and evolve into planet earth which ofc turns out to be discovery channel logo.
There are still some things to be decided and its still a WIP, but here’s some previs progressions.
Our organism is idling
Evolution after connecting the dots
Discovery Ident emerges
Solving some unexpected problems with the project, but in time i’ll post the results